The Digital Algorithm: A Marketing Masterclass
In The Digital Algorithm, readers will learn how to advertise their businesses effectively in the world of technology. This covers a range of topics, including understanding digital algorithms, setting advertising goals, choosing the right advertising channels, targeting audiences, creating compelling ads, monitoring and optimizing campaigns, and leveraging data and analytics. The book also explores current trends in digital advertising, such as mobile advertising, video advertising, and the use of artificial intelligence and machine learning. Resources for staying informed and continuing education and professional development opportunities are also included.
An introduction in to the world of Digital Marketing utilizing Algorithms, Search Engine Optimization (SEO), and all of the online tools necessary to launch a successful business or campaign.